Focusing on objectives and key results ---110

Working in the e-commerce industry has evolved since COVID 19 as it pushed our sales through the roof to holiday peak levels. Our work environment has become busier and as the holiday approaches, we are taking more time to strategize and continually make improvements for our sales. Business speaking, we are excited about how our business will grow up, however, something always reminds us; our boss's favorite quote is “if we are growing, we are always going to be out of our comfort zone.' We must keep finding opportunities to learn, and more learning comes more progression. 

Nowadays strategy is definitely complex, demanding, and dynamic to rely on partial storylines. What we are planning is not just to swim or run out of the water, we are going to take off the water like a rocket ejection.  Most people stop learning after they find their career path. Their focus shifts from aspirations to "just getting the job done." I believe that everyone should keep learning, even when you have a stable career. In fact, the most critical factor is whether our business has hit the goal,  "strategic thinking" is always an output of our learning. The strategy is a top-down overall planning process, which is divided into several levels: corporate strategy, functional strategy, business strategy, and product strategy. The content of the strategies are endless. For example, digitalization is a brand new strategy. Although there are many kinds of corporate strategies, the basic attributes are the same. These are all strategies for the enterprise, and they are all strategies for the overall, long-term, and basic problems of the enterprise. The biggest cost of a startup is the cost of decision-making, or the time cost or opportunity cost caused by improper decision-making. Some of my friends also work in startups. We always share our experiences to each other and realize startups are prone to huge gravity. Yes, once you start to do something, you find that even if your company has few people and executes quickly, it still feels like jumping from an airplane. It's the same downwards, almost only one track. The strategy represents the future and direction. When you’re investing resources into a goal, you are committed to the final result, otherwise the progress that comes with achieving it is not meaningful. You need to tell yourself and others: Does the company’s choice of product direction have a future? What is the future of the company's team structure? What will the company develop into in the future? How will the entire company's business change? Who are your current users and who are your future customers? How do you find users? How do you convince them to buy? 

Those are the questions we always keep in mind here at Linkstyle. We do believe customers buy products and services because they perceive value in us.