Can Giveaways Benefit Your Company? --- 055

Seasonal workers and college students will be on the break which creates the perfect opportunity for platforms to come up with a promotion. One example is Walmart’s Back to College promotion where back-to-school and college-related items are showcased. The timing is important, as this promotion usually starts towards the beginning of summer and closes near the beginning of fall.

Giveaways are a good way to grant you exposure to a bigger audience. The cost of the products you are giving away can produce results such as earning a long time customer or even referrals to new customers. The question is: when is the right time to host an event? If your following is meager, it might not be a good idea to create a giveaway, as it may not produce the results you want. A giveaway should bring traction to your company and not slow you down, otherwise, you will just be handing out free products with no successful outcomes. Finding the right channel is also important. Social media is a great way to start. For experienced sellers, contacting the platform for a promotional offer can result in a huge boost in sales.

At LINKSTYLE, we keep our customers alerted whenever we have a promotional event going on. You may see a sale or two when a holiday is approaching so be on the look-out.

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